In recent years, with the intensification of competition in global auto markets, brand building has become an important way for many automakers to enhance their popularity, reputation and brand power. Aligning innovative marketing with brand orientation to earn recognition and favor from consumers is the key to the success of brand building. As a Chinese model automaker which has developed in overseas markets for 17 years, Chery took the initiative in early 2017 to sponsor Club Deportivo Universidad Católica in support of the sports cause of Chile, thereby further enhancing its brand influence in overseas markets.
On Jul. 12 Iran time, the fifth Shiraz International Auto Show was officially held in Shiraz, the historic and cultural city of Iran, and more than 30 automobile brands from around the world participated in the show with over 200 vehicles.