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DESIGN CHERY DIFFERENT CHERY

Design Chery, Different Chery

Every car born in Chery is created by the existing design team of Chery. The team is led by the current two art directors of Chery, Mr. James Hopes as the former GM designer and Mr. Hakan Saracoglu as the former designer of Porsche.

Design Chery,Different Chery

TECH CHERY DIFFERENT CHERY

iAuto

Intelligent cloud can conduct online search and send the voyage routes into the car; make instant analysis on road conditions and timely adjust the most appropriate routes for you.

iAuto

CHERY-LAB DIFFERENT CHERY

C-Lab

NVH performance is a key indicator of driving comfort and one of the key evidences to judge auto quality.

C-Lab

EVENT & NEWS

Chery shines in world sports arena

In recent years, with the intensification of competition in global auto markets, brand building has become an important way for many automakers to enhance their popularity, reputation and brand power. Aligning innovative marketing with brand orientation to earn recognition and favor from consumers is the key to the success of brand building. As a Chinese model automaker which has developed in overseas markets for 17 years, Chery took the initiative in early 2017 to sponsor Club Deportivo Universidad Católica in support of the sports cause of Chile, thereby further enhancing its brand influence in overseas markets.

Chery's Road Safety Campaign welcomed by Iranians

At the Tehran Auto Show 100s of children lined up with excitement to participate in the Chery's Road Safety Campaign, an initiative targeted at teaching the children of Iran how to be more aware and cautious of the roads, covering everything to wearing seatbelts, and crossing the roads, to taking care of the environment.  The campaign has many activities lined up for the next year of which this is instantly a well-respected first; children compete to colour an educational drawing during the 4 days of the show.

 

Chery sponsors Argentina National Derby, expands brand global awareness

Boca Juniors VS River Plate National Derby was kicked off in the Buenos Aires Memorial Stadium, with Chery being one of its main sponsors. The Primera Division 
between Argentina’s two famous soccer teams has attracted extensive attention, and also has increased the Chery’s brand exposure and enhanced the Chery’s brand popularity. 

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